Barb Senum is a senior financial advisor and operations manager for the Sports and Entertainment Division and senior partner of Blue Trust.
Barb assists athletes in managing their wealth, giving generously, and managing their financial resources wisely. She serves athletes and their families, helping them navigate the financial, marital, and personal pitfalls that athletes face today. The Sports and Entertainment Division of Blue Trust employs a customized service model geared to the unique needs of the athlete in their specific sport. Services include coordination of tax and legal counsel, bill paying, cash flow management, financial and estate planning, trust services, and philanthropic strategies. Blue Trust serves over 100 active and retired players and coaches across the MLB, NFL, NBA, PGA, NASCAR, and the NCAA
Barb joined Blue Trust in 1992 and has been working in the financial industry since 1988. She is a CERTIFIED FINANCIAL PLANNERTM practitioner and a Certified Wealth Strategist® (CWS®).
Barb and her family volunteer in the community through coaching youth baseball and youth softball teams.
Barb and her husband, Darwin, have two grown children and live in Chandler, Arizona.
