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Barbara Senum, CFP®

Sr. Financial Advisor & Operations Manager, Principal

Phoenix, AZ

Barb Senum is a Sr. Financial Advisor and Principal for Ronald Blue & Co. serving in the Professional Athlete Division.

As a CERTIFIED FINANCIAL PLANNERTM practitioner with over 25 years of experience in the financial industry, Barb maintains strong client relationships and enjoys her role of serving today’s athletes in helping to build their wealth, give generously and manage their financial resources wisely. Barb serves athletes and their families by helping them plan for and protect against the financial, marital and personal pitfalls that professional athletes face today. The Professional Athlete Division of Ronald Blue & Co. employs a customized service model geared to the unique needs of the athlete in their specific sport. Services include coordination of tax and legal counsel, bill paying, cash flow management, financial and estate planning, philanthropic strategies and much more. Ronald Blue & Co. serves over 100 active and retired players across the MLB, NFL, NBA, PGA, and NASCAR.

Barb joined Ronald Blue & Co. in 1992 and has been working in the financial industry since 1988.

Barb and her family volunteer in the community through coaching youth baseball and youth softball teams. They are active in their home church, Missio Dei Communities, in Tempe, Arizona.

Barb and her husband, Darwin, have two grown children and live in Chandler, Arizona.


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