For nearly 35 years, Ronald Blue & Co. has helped thousands of clients who are seeking to achieve financial peace of mind and meet their financial goals by applying technical expertise and biblical principles. After the 2008 financial crisis, concerns over slow economic growth, fiscal deficits, and unprecedented central bank monetary policy highlighted the need for an investment decision-making process that helps to create financial peace of mind and assists in meeting clients’ financial goals in this new economic environment. As a result, we saw an opportunity to integrate our principles more systematically into our investment process with the goal of building more resilient investment portfolios. This pioneering effort resulted in an investment decision-making framework known as Principled Reasoning®.
Principled Reasoning combines a deep understanding of timeless biblical truths, sound knowledge of economies and investments, rigorous global research, and an in-depth evaluation of risk dynamics. Rooted in six time-tested principles, this framework evaluates the investment landscape based on the economic environment, growth, and valuation factors.
Environment. The Principles of Uncertainty and Instability inform us how to manage risk in various economic environments and reinforce the value of saving.
Growth. The Principles of Human Productivity and Leadership & Governance help us answer the questions of how and where growth will more likely occur.
Valuation. The Principle of Inherent Value helps us analyze the price of various asset types to build a more disciplined approach to portfolio allocation.
Principled Reasoning creates a more confident decision-making environment for investing, as we rely on a set of core principles and an unwavering process with a focus on one primary goal: helping to increase the probability of achieving your goals.
Read the full whitepaper of Principled Reasoning here.
Watch our series of videos on the six principles of Principled Reasoning.